The H2bet, online betting platform of the Grupo H2, is the new master sponsor of the BSOP (Brazilian Series of Poker). Thus, two of the main brands related to poker in Brazil expand the partnership to further strengthen the modality. In addition, the agreement will be valid until the end of 2027.
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Therefore, besides sharing the same origin, H2bet and BSOP have been working together in the development of Brazilian poker for about two decades. The circuit, known as the Brazilian Poker Championship, holds stages in several cities across the country and also received the award for best poker circuit in the world in 2025, granted by the Global Poker Awards.
However, for Igor Federal, founder of the Grupo H2, the partnership represents a special moment. “I usually say that H2 and BSOP are sister brands, and side by side they have been fundamental for the expansion and recognition of poker over the past years. For me, this partnership brings, above all, great personal satisfaction”, he stated in a statement.
Thus, Rafael Moraes, CEO of BSOP, highlighted the benefits of the union between the companies. “Being alongside H2bet in this partnership is a great satisfaction for us. We are convinced that this union will be extremely positive for both companies and, especially, for the customers, who will be able to enjoy a series of actions and experiences developed especially for them”, he said.
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Debut at BSOP Winter with special activations
However, the official debut of H2bet will take place during the BSOP Winter, which will be held from July 21 to 30, at the WTC Complex, in São Paulo. Besides the brand’s visual identity, the partnership will also bring new experiences for those participating in the circuit.
Additionally, Ueltom Lima Gomes, CEO of Grupo H2, stated that poker holds a strategic position for the company. “The poker territory has always been central to H2Bet’s strategy. Being the master sponsor of one of the largest poker circuits in the world further strengthens this choice”, he said.
Finally, H2bet will be present in the broadcasts and exclusive activations of the circuit. Among them are the Bubble Buster, which rewards the player responsible for eliminating the bubble competitor and their entire table, and the JJ Challenge, an action that will allow participants to face the traditional hand “Vala Vala” and compete for special prizes.
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