The World Series of Poker (WSOP) took another important step off the tables. The world’s leading poker series opened the first permanent store on the Las Vegas Strip, offering fans a space dedicated exclusively to the history and official products of the brand. The official opening took place on June 15, 2026.
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Thus, the new store occupies an area of 215 m² in the corridor connecting the Horseshoe Hotels to Paris, a complex that has been the venue for recent editions of the WSOP. With this, visitors now have a permanent point of sale, replacing the traditional temporary stores set up only during the series.
In this way, the inauguration ceremony featured the presence of Jack Binion, son of the legendary Benny Binion, founder of the WSOP. Although the family no longer controls the brand, its history remains directly linked to the growth of the world’s largest poker festival.
However, right at the opening, visitors found more than 100 exclusive products, including clothing, accessories, and collectible items. Additionally, the space features environments that trace the evolution of poker, from the old Nevada casinos to the modern era of the WSOP.
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Highlight in WSOP history and immersive experience
Additionally, the project also brings together various attractions for fans of the mind sport. Highlights include a large LED panel with historic moments from the series, an area dedicated to champion bracelets, and a chandelier made from stacked poker chips.
However, the history of the WSOP also holds a prominent place in the space. In 1970, Benny Binion created the tournament with the goal of bringing together the best players in the world and crowning a champion. Since then, the competition has grown and transformed into the leading poker series on the planet.
Finally, the WSOP currently belongs to the NSUS Group, which acquired the brand in 2024 for US$ 500 million. Meanwhile, Caesars Entertainment will continue to be responsible for hosting the festival in Las Vegas until 2044, consolidating the new store as a permanent meeting point for players and fans throughout the year.
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